ANNA PAQUIN

Performance

Venue

Vittle, Ottawa

Premiere

Vittle – Reels & Social Media

Ongoing food, lifestyle and character-led content for Vittle, from reels and social storytelling to on-camera concepts that made the brand feel more like people than meal prep.

Building Vittle’s Social Personality

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Vittle has been one of those projects where the content keeps evolving because the business itself keeps evolving. We have done food reels, social ideas, character-led content, and shoots where the goal is basically to make meal prep feel way less corporate.

My role grew beyond just appearing in things. I started thinking more about creative direction, how recurring content should feel, what people would actually stop to watch, and how different team members could fit into the storytelling.

I like food content when it has a personality. A perfect beauty shot is nice, but if every post is just a perfect plate, eventually they all start blending together. Vittle gave me room to play with humour, people, and the little behind-the-scenes moments that make a kitchen feel alive.

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Behind the role

This project pushed me from being someone who contributes ideas into someone who has to think about the bigger content system and how other people fit inside it.
View Performance
01

Reels

I worked on recurring short-form content built around food, personality, humour, and the people behind the kitchen.
02

On camera

I appeared in brand content and helped keep the delivery natural instead of making the social feed feel overly scripted.
03

Creative direction

I contributed ideas around storytelling, recurring series, casting, and how individual pieces could fit into a larger content plan.
04

What stayed with me

A brand starts feeling real when you recognize the people inside it. That became a big part of how I approached Vittle.
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