Prom is already such a specific feeling. Everyone is dressed up, everyone is excited, and somehow everyone is also a little chaotic lol. I liked that the campaign could lean into that instead of pretending the night was perfectly composed.

My role was more collaborative here. I helped connect people to the project, talked through how the campaign could feel on camera, and stayed involved in the content planning around the shoot.

What I liked most was seeing people I knew step into something bigger and watching the idea become its own thing. It was a good reminder that sometimes your contribution is not only being in front of the camera. It is helping create the environment where the right people and the right idea can meet.