Lux Luminaire was a smaller project, but I rlly liked it because voice work makes you notice every tiny choice. A line can sound completely different depending on where you breathe, what word you lean into, or whether you are trying too hard to sound polished.

I recorded multiple takes for the ad and worked through the pacing until the read felt clean without becoming stiff. The final take was actually one of those nice moments where less tweaking was better.

That is something I keep learning with voiceover. You can hear when someone is performing the idea of a commercial voice. I would much rather keep enough personality in the read that it still sounds like a person.